Well, if you are not into online business or SEO, there are high chances you have never heard of this tool. Don’t worry; you have come to the right place. We are going to describe what this tool is and what it does in brief detail. So, read thoroughly!

Introduction to Google Analytics

Put Simple, Google Analytics is a free-of-cost tracking tool offered by the Internet Giant, Google. This tool helps you understand how people use your website. Let’s take this example, you run an eCommerce store, and you want to know how many visitors your site gets each day or where they come from, including location and device; you need to use Google Analytics Tool

What Does it Do?

Google Analytics provides you with useful insights about your website. These insights cover user behavior on your website and some other information. Following, we will explain a few reasons why you should use this tool for your online business:

  • It helps to measure your website’s performance
  • It evaluates your marketing efforts and sees whether they bring in results or not
  • Sees and advice on how to change for the better
  • Google Analytics also divides the site data into different categories according to criteria like age, gender, country, and device)

How does It work?

This free tool, Google Analytics, collects data using different approaches, including cookies, JavaScript code, and browser code. The program collects important information from the website with the code generated once a visitor accesses your website through any browser.

Simply put, it records every activity of the user once he arrives at your site and continues to do it till he leaves your site. These reports include graphics and statical data as well. It helps make the final data readable. This very operation is divided into three things, the collection stage, processing of the data and creating reports. Following, we are going to explain each one of these aspects!

Data Collection

As for Mobile users, Google Analytics features an additional code that lets you track mobile users. It utilizes JavaScript code to obtain data from websites.

It records every visit or time when they view the page with this code.

Let us explain the data collection process:

  1. The website server responds by sending the page when the user browser requests something. Once the browser analyzes data, it contacts other services that deal with some parts of the code that belongs to the request page. This is truly the simplest explanation of how Google Analytics Tracking code works.
  2. In the next step, the user browser visits a webpage that depends on the code for analytics. This platform is saved and then forwarded in a file known as Urchin.js. Meanwhile, the code is executed, and the previously commented attributes of the visitor and his navigation (with patterns) are studied by analytics.
  3. Once all data is collected, this code creates cookies on the user’s device
  4. When the cookies are defined, the code forwards this information to the Analytics server by simply asking for an invisible GIF file.
  5. Once done, the data is saved in a separate file (under the name of File Logs); analytics creates a data section in this folder for every page the user visits. This data also covers details like the date and time of visit with the search engine used, number of visits, etc.

Data Processing

Once the user interactions are recorded, this tool starts data processing and converts the raw data into usable data that can be used for insights.

In order to process this data, every data section is analyzed carefully. This helps to divide the respective attributes of the data.

Every section or line contains different attributes, and each attribute is saved separately. Afterward, Google Analytics converts every attribute into useful elements of the data and labels them under “Fields”. For instance, the IP Address soon becomes “Visitor’s IP”.

People who use Google Analytics are presented with the definition of the attribution model. This definition helps them extract the important material from saved data.

It’s important to define the data model carefully, as it helps to improve the end results.


The Analytics tool applies its settings to raw data; therefore, whenever this data is processed, it is stored in a specific database. When this data is processed and entered into the database, you can’t make any changes to it anymore.

At this stage, you can only control how this data appears in the analytics profiles created in the account.

Report Generation

You should know every report is created on the basis of field comparisons. This is done as certain aspects like the visitor city or conversation rate remain the most sought-after pieces of information.

These final reports should better be consulted from the Google Analytics service or any service that uses API reporting.

Lastly, the whole process ends when this data is stored in the database.


To tell the truth, all of this can be too much to fathom if you don’t have any beforehand knowledge of Google Analytics. Anyways, if you run an online business, you need this tool at your disposal.

It helps evaluate your site and shows you where to improve. If you can’t handle the tool yourself, we highly recommend hiring a certified professional from Selteq IT Solutions.