Golden Ratio is known as the Golden Section, Divine Proportion, and even the Greek Letter Phi. A Golden Ratio appears when a line is divided into two parts, one small and one longer. These divisions are divided by a smaller part, almost the total of both lines divided by the longer one, leading to a ratio of 1.618.

This respective ratio is called the Phi.

Well, we are not going into more detail. You can easily demonstrate it using the Fibonacci Sequence. This sequence is always a sum of the two lines. Greeks use this sequence to form a visual pattern and improve their design. When you turn sequence into a square, you need to lay them side by side to create a few shapes, including rectangles, and soon a golden spiral starts to form.

We get it, the equations can be scary at first, but it’s easier than it looks!

This sequence is found almost everywhere. You will find it in hurricanes, flowers, shells, and even galaxies. The golden sphere also appears in nature around us.

Visualizing the Ratio

The series should consist of the interlocked golden rectangle. The golden rectangle has a side that matches the golden ratio, and their proportion to one another at 1:1.618. It creates a shape of a golden spiral.

The golden triangle is more of an isosceles triangle with two equal sides. These are the golden ratio to the third side. It works very similarly to the golden rectangle and creates a golden spiral. Yes, you can create the same spiral shape using circles, and it soon forms Fibonacci Circle.

Golden Ratio and Graphic Design

You have to build the graphic design around a golden rectangle and artistic mastery. You can use any general guidelines in order to add tweaks and improvements to the final design. Sometimes, the golden ratio suits some work perfectly, while it doesn’t sit well with others. Most designs that you find do fulfil the golden ratio, don’t worry; some designs don’t comply with this ratio.

Don’t worry this is not a make-or-break tool, instead. You should use it as a tool and add it to your toolkit. Following, we are going to show you how you can implement it across different types of artworks.


Golden Ratio is implemented in several design elements. If you use 10pt font for the text, determine the ideal size for headings by multiplying the 1.1:618 ratio. With that done, you need to resize the headline in 20pt font. This is the appropriate size. Headline text is the bigger element, and you should divide it by 1.1:618 instead of multiplying. The thing about this ratio is you don’t need to be perfect.

Sizing and Cropping

You can incorporate the golden ratio into the design is by cropping photos and turning it into a golden rectangle shape. This doesn’t mean you should always implement this ratio, and you might want to consider it for images, particularly central to the design.

The catch is when you crop images with the golden ratio in mind, especially if you work with photography. You have to use the golden spiral as a sort of guide for the shot composition. You can crop the photo to golden proportions. You should keep the main focal point of the image at the centre of the spiral. You have to add this interest in a way that should be similar to the rule of thirds. It has to be considered a natural-looking but sort of pleasing choice.

You have to use the golden ratio for visual design and apply the proportional size difference between the two elements. You can choose to add a large image to your design. You can multiple 2-inch photos and end up with roughly 3.2 inches. This way, you get a Fibonacci sequence going and create even more interest than before.

Logo Design

You can use this ratio and add aesthetics. In order to work successfully, the result has to appeal directly to your company’s branding. The logo isn’t shaped like a golden rectangle or triangle. You can employ some elements which use golden proportions.

The General Layout

You have to use the golden spiral as a guideline for your design layout. You can use the guidelines and focus on design to be centred on a spiral. Using the golden rectangles as a division line for placement of visual elements. You can move the rectangle around until it sits well with the design.

If you cannot see the rectangle around, consider this rectangle as a ruler. It doesn’t change, and you can move it around the canvas to measure the elements already present in the image.

As said before, the Golden Ratio is more of a guideline or toolkit. Yes, it is complex if you don’t have any beforehand knowledge. We have tried our best to explain this guideline to you, and if you want to use it to improve your next designs but are still confused, we recommend you hire a UI/UX designer from Selteq IT Solutions.